Special Announcements Regarding Retail Changes

February 26, 2021

Dear Holland Home Leisure Customers,

The past 12-months has impacted everyone in various ways, with some things circling back to how they were, and some items resulting in permanent changes.  At Holland Home Leisure, we have aspects that fall into both of those categories, and I wanted to provide an update on our plans for the upcoming pool season.

First and saddest, I am sorry to announce that I have made the difficult decision to keep the Aylesford store closed, and are modifying our model to the one store in New Minas, supported with our online store and pickup or delivery model.  To our loyal Aylesford store customers, thank-you so much for your support over the years, and I’m really sorry that we will not be offering that retail location anymore.  Our ability to help you with your pool or hot tub from New Minas is a seamless switch (aside from the 30 minutes travel between the two locations) as your water test and purchase history is all completely accessible.

To make the most of the situation, we have modified our Service and Construction divisions to use this space, which allows us to provide a safe work environment for our team.  We have also been working hard to develop new systems and processes to improve the customer experience, as well as add capacity to those parts of our business.

In New Minas, we also have a few updates.  For the month of March, we are going to operate the store from “The Side Warehouse”, which is in the same building, just the next door over about 50’ west of the main store entrance.  This will continue to include in person water testing and an instore experience offering curbside pickup. During this time, we are modifying the New Minas showroom to allow for a safe in-person experience for the upcoming pool season.

Remember the Curbside Pick-Up Tent from last season – only takes a few minutes, no appointment required, 9-6 Monday to Friday, 9-5 on Saturday…..in May we will be putting the tent back up, and will continue to offer that service and convenience through the pool season.  This will be in addition to the in-store experience, providing both options in New Minas. 

Thank you for your support and understanding.  Before long, it will be summer, and our team has been working incredibly hard over the winter, doing our best to be ready to help you enjoy your backyard this season!  We look forward to seeing you again this spring and thank-you for your continued support.

Sincerely,

 

Mark Van Zoost

President and CEO